This is the third and the last of the principles of moral excellence that I carry around on that little plastic card in my wallet. This principle is about making ethics a part of all decisions and behaviors. In other words, doing what is honorable.
-Work together with openness, honesty, and transparency.
-Be honest, work hard, protect the company's assets.
-Know the limits of your duties, responsibilities, and discretion.
-Do not use your position for private gain.
-Act impartially; do not give preferential treatment to anyone.
-Avoid conflicts of interest between your position and outside activities and organizations.
-Avoid any actions that create the appearance that you are violating law or ethical standards.
Now, that's an important principle!